A year ago JAFDIP signed up for Google‘s Adsense and so far to date we’ve earned a whopping…
Wait for it…
Are you ready?
$7.42 yes you read that right.
Seven Hundred Forty Two PENNIES
I am presenting this for two reasons. First to demonstrate the absurdity of reliance on Google as your income stream. We’ve watched our Google Analytics statistics page very closely over this time as well as compared our internal web stats systems and there is a HUGE discrepency. I can honestly submit that web stats do not lie. Web servers like Apache, nginx and lighttpd simply record every page request. Sure you could attempt to bloat these but to what purpose it’s not as if you are going to pay yourself based on these hits. In addition we are running an additional algorithmic stats system build into the publishing engine to validate the readings.
The second reason is to explain to the readership of this blog that the free of charge collections of how-tos and other wonderful content you enjoy is presented out of pocket. The same readership which interestingly enough has tripled since March and is still steadily climbing.
We are not a big blog and have not been able to convince some of the other advertising engines out there to support us. Furthermore we really detest sites with too many advertisements. Have you ever looked at your favorite radio station’s site lately? You probably can not even find the request form because of the advertising bloat. However in the last month several people have actually clicked on ads they saw which is absolutely amazing as there’s slight chance someday we could turn this venture into a self sustaining enterprise. I want to thank each of you who have taken to time to do this besides leaving positive comments this is the best way to show your appreciation for the work that we do.
Consider the possibilities if even 10% of the page viewers took a moment to click an ad. Assuming the ads all paid the same rate of say $0.32 then we would have $7081.60. Which makes the previous seem a little ridiculous. If you did this every time you read an article you enjoyed well I can not even begin to fathom the results mostly because the metric is too subjective. In any event you get the general idea.
This is why I believe that when you read something online you should show your appreciation but leaving a positive comment as well as clicking on an add. It demonstrates you support the content providers effort. Obviously if you read something less enjoyable leave a comment because comment flow engages with the author and helps to better them tune into the readers.
ABOUT THE AUTHOR: Mikel King has been a leader in the Information Technology Services field for over 20 years. He is currently the CEO of Olivent Technologies, a professional creative services partnership in NY. Additionally he is currently serving as the Secretary of the BSD Certification group as well as a Senior Editor for the BSD News Network and JAFDIP.
Related articles
- Hacking Google Analytics: Ideas, Tips and Tricks (sixrevisions.com)
- What to Do with Your Google Analytics Data (singlegrain.com)
- Beginners Guide to Google Analytics: Part I (problog.weddingwire.com)
Great post!
I never make it a general habit of clicking on banner ads. If it’s something I’m clicking on, it’s because I seriously want to. It’s a principal thing- ad use in general is way too scattershot, manipulative, “HEY LOOK AT ME” in your face, disingenuous, and too often ruinous of the browsing experience in general.
Many have embraced it as a necessary evil despite diminished returns but that’s not how I roll.
Very nice, i suggest webmaster can set up a forum, so that we can talk and communicate.