Empire Avenue and what it means to your influence

If you have not experimented with Empire Avenue (EAv) by now you should consider giving it a try. One thing you will notice about EAv is that it allows you to aggregate many of your other social media accounts into one location for the purpose of generating your score. Unfortunately, this linking is limited and the following are the only networks with 100% connectivity;

• Twitter
• LinkedIn
• Facebook
• Flickr
• YouTube
• Foursquare
• WordPress.com

Unfortunately, both Instagram and GooglePlus are still beta invitation only options. On of my major misgivings with the inclusion of Instagram is that it is a limited platform being only available on iOS devices like the iPhone. You can not even sidestep this requirement with web access so as far as influence is concerned I am no buying into this option.

In addition you can add RSS feeds which can be upgraded to upgrade these to the status of blog with enough EAv user endorsements. Personally, I have a minor issue with these two icons as most RSS feeds appear orange. In any event this is the only way you can add you own hosted WordPress blogs as the WP connector only works with your .COM account.

The short of this is that all of your activity is aggregated into a stock valuation which is measured in eaves. Let’s take a look at an example of an EAv stock profile.

There are several items worth noting. The first being the stock ticker price. In this case the price for the (e)MikelKing ticker was 62.89 and was down (-0.41) from the previous day. Next you should examine the index that the stock is listed under which is Software: Open Source in this particular case. In addition consider the users position on the index. Being in the top three CEO, President or CFO seem to offer a premium on earnings.

Your connection and network activity scores determine your position on an index. The amount of activity in each network connection contributes to your overall standing. Many users have speculated that some networks are valued higher than others, however; I have conducted extensive research. I have experimented with various networks and determined that consistency and irregularity tend to give the appearance of weighted valuation.

What I mean by this is that if you are a huge Twitter user and tweet consistently from day to day your valuation will actually be flat. If you are an intermittent Foursquare user and suddenly increase your check-ins this will have a positive impact on your total valuation. So one thing that EAv is good for is seeing what arenas of the social media fabric you are neglecting. If you increase your activity in those weaker areas your stock will improve as a result. Let’s examine another example.

The first you will likely notice is the stock ticker and stock price have changed. This is not a different profile I decided to shorten my EAv ticker to just (e)MK. The next thing you might notice it the Net Wealth has more than doubled since the previous screen shot. This is because I follow a simple pattern of buying and selling. I buy new people in large quantities and when they start to drop I sell off most of my stock. One important point to note is that I try to spend no more than 15 minutes on a given day interacting with EAv directly like this.

I used to be extremely active in the communities but learned through careful experimentation that they do nothing to increase your EAv Actions value. That being said these interactions are good for your overall social media standing. I made many connections through EAv that have crossed linked into Twitter, LinkedIn and even Facebook. In fact many people have followed me to Flickr and YouTube as well so the tangent blessings are numerous.

By now you are probably pondering why EAv Actions are important well unlike all of the other network activity scores these are definitely weighted higher. The more EAv activity you can generate the higher your index rank will be as well as you stock value. So the next time you are about to buy 200 shares in a person consider buying that same amount spread over multiple smaller transactions. Al that I will say is try it and report back here in the comment thread your own findings.

I hope that you’ve learned something about Empire Avenue and are considering signing up. I believe that you will learn to extract value from the service possibly in the same way that I have. As with anything in social media your mileage will vary and honestly what you put into to it will determine what you take out of it.

Related articles

• The reality of Facebook influence (jafdip.com)
• Remember Empire Avenue? (stoweboyd.com)
• Empire Avenue: the path to social media stardom or a digital deadend? (theredrocket.co.uk)