words

My WordCamp NYC 2017 session is available on WordPress TV.

Title: words

Subtitle: words – the foundation of creating compelling site copy

Abstract: Selecting the right words is absolutely critical to a great user experience and the most impactful change you can make to your site copy. They are actually more important that proper grammatical punctuation and can elevate a conversation from mundane to exceptional, simply by making some carefully selections based upon the target audience.

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