Recently I received a note which was the first of it’s kind. A longtime colleague informed me that while he valued our friendship he could no longer follow me on LinkedIn because I had too many updates and it was drowning out those of other people he also connected with (see highlight below). I honestly was flabbergasted by this revelation because i generally get numerous messages from business associates commending me on my socialĀ networking acumen.
What was truly disturbing about the event is that my friend simply asked that I turn of the promotion system for this blog. I did this and messaged him back immediately, however; I guess that wasn’t enough. Another troubling aspect of this was the fact that I am actively looking for a new full-time role and this individual could have been helpful in that regard.
I’m now having trouble viewing friends work-related events, (coming/going layoffs/promotions, etc…)
As disturbing as all of this was since he choose to leave anyway I have decided to turn the jafip promotion engine back on. It is a show case of the content I have written and invaluable to my job search. More importantly the promotion of the blog posts also ensures that my data stream on LinkedIn is in constant motion. In this environment you need to maintain your edge over other candidates.
While I feel the days of being able to just tweet your way into a new amazing dream job are over I do believe that your social media presence can have a huge impact on your personal brand. It is this personal brand that you are selling to a potential employer and to not engage in the activity necessary to achieve results is like a pianist cutting off one of their hands. I just do not understand it.
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