First off you are probably asking yourself. “Hey Mike, what in the hell is a branded tweet manager?”
I am so glad you asked and will explain. Have you ever closely examined the structure of a tweet? There is certain data is included that is not directly part of the status update but is available for various uses. There are the obvious operational buttons for marking the update as a favorite, replying or if it is your own message you can delete it.
What many people so not know is that the time stamp is also a button that contains the direct link to the update itself. The can be handy if you need to email an update to someone or even reference it in another update as you can link directly to the original. The interesting part is that if you click on the time stamp you will see the update on it’s own and you will reveal how the update was published.
In the above example you should not that the time stamp s no longer click able but the method next to the word via is. In this case it reads jafdip and if you were to click that link your browser will open the associated page. Obviously the above drill down method is a bit convoluted but if you use a twitter app like TweetDeck you will notice that the method is always displayed. In the following snapshot of the exact same tweet collected from TweetDeck you can see for yourself.
Interestingly enough you can click the same via link and receive the exact same result. While this may not seem like a huge bonus to your SEM plan consider the number of updates you publish on a given day. Now multiply that by the number of people in your organization that are also publishing updates. Those updates could ALL include a link back to your site which could equate to some important link juice building credibility for your enterprise. As we all know back links are not the magick SEO bullet they once were but considering how simple it is to add this to your plan would you pass it up?
There is a second importance to utilizing your own tweet manager. This one is slightly more sublime. Your company’s name is in front of every person reading those updates. It is a continual reminder of how you are connected. You have effectively stamped your brand on every update you submit. That my friend is huge and besides isn’t that what branding is all about?
Related articles
- TweetDeck kills off Deck.ly’s long-form integration with an all-platforms update (thenextweb.com)
- Giving some klout with +k (jafdip.com)
- News: TweetDeck update removes Deck.ly posting (ilounge.com)
- Social Media Digest: Facebook subscriptions, Social Business Index, Deck.ly Dies (umpf.co.uk)
- Avatars what you should know part 1 (jafdip.com)
- Avatars what you should know part 2 (jafdip.com)
